Top 3 mistakes publishers make with their Facebook ads
As new data from Webtrends revealed last week, Facebook ads for media and blogs get the best clickthrough rates of any niche while, at just 12-25 cents, costing the least per click. And, aMain Image:...
View ArticleFacebook Like bug renders media sites blank, inflates Web traffic
Facebook is courting journalists and digital media professionals with the hopes of making the FacebooMain Image:...
View Article4 ways to build a successful Facebook following
If visitors want to pass along a publisher's content to their social network via Facebook, they Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/155442-facebook-like.jpg read more
View ArticleIs Facebook friend or foe to publishers?
One of the most popular debates in the media industry these days is whether Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/facebook_logo.jpg read more
View ArticleWeighing the pros and cons of Facebook
Whether Facebook is friend or foe to publishers clearly is on the mind of many media organizations.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/social_media_weekend.jpg read more
View ArticleHearst likes Facebook
Hearst's new partnership with Buddy Media to launch a social platform for 13 of its consumer magazine titles reaffirms how some publishersMain Image:...
View ArticleLinkedIn, Facebook and Twitter offer new tools for journalists
The executive teams at Facebook, LinkedIn and Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/twitter_for_newsrooms_screen_0.png read more
View ArticleUPDATED: Research on content referrals shows less social engagement, more...
Editor's note: Since this post was published, Outbrain has reached out and said they are rerunning the numbers "to ensure they're accurate" and might have aMain Image:...
View ArticleWhat magazines with the most Facebook fans are doing right
Magazine brands with the most Likes are obviously doing something right and other publishers could learn from their strategies. Digital think tank L2 recently released a survey with Main Image:...
View ArticleFacebook advertising: Women have higher CTRs, young people more likely to 'Like'
Men and women do like different things — at least when it comes to Facebook advertising, according to a new studMain Image:...
View ArticleWhat social media's growth means for media
New research from Nielsen about how much time Americans spend on social media sends a loud and clear message to media companies: Social media take up an expanding chunk of Americans’ time Main Image:...
View ArticleDo Facebook editions signal the end of the news site?
New “Facebook editions” from the Washington Post, Wall Street Journal, News Corp.’s Main Image:...
View ArticleFacebook's cross-functional mandate
Scott Galloway says publishers’ response to Facebook has been “uninspired.” Continuing to under-invest in Facebook, heMain Image:...
View ArticleNew Facebook metrics quantify missed opportunity for media
Facebook's new "talking about this" metric offers content creators and advertising executives their first opportunity to analyze the true business potential of Facebook.Main Image:...
View ArticleBetter Homes and Gardens: 4 tips for social media success
Better Homes and Gardens has developed an engaged and growing following on Facebook.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/1_better_homes_and_gardens_0.png read more
View ArticleSocial sharing options grow, and grow, and grow
With all the activity around Facebook, Twitter, Google+, LinkedIn, Tumblr and a host of other social media sites, it became increasingly difficult in 2011 for publishers to keep up – or know where to...
View ArticleProfiting from social media audience development
Social media is the biggest media game-changer since Google's launch in the late 90's, but many publishers are still wondering, "How can I make money with this stuff?" These thMain Image:...
View ArticleSocial media lessons from the front lines
How are news organizations harnessing Twitter, Facebook and other social platforms? Social media editors from the New York Times, Reuters and CNN weigh in on what they’ve learned and where they go...
View Article8 social marketing software packages
In my role as Digital Content Manager for a New York City medical center, I organized the launch of the hospital's first Facebook Page and was immediately overwhelmed with interest from the Main...
View ArticleFacebook-Instagram: 3 takeaways for publishers
Don't concern yourself with all the hand-wringing about Facebook's $1 billion acquisition of Instagram, Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/instagram_-_android.png...
View ArticleHow Facebook's Timeline can drive engagement
There's a growing debate about the impact of Facebook's Timeline interface on fan engagement.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/esquire_cover_photo.png read more
View ArticleDebunking the 'Facebook isn't for B2B' myth
We've all heard the line, "LinkedIn is for business; Facebook is for my personal life." B2B media companies who buy into this myth are missing out on opportunities to acquire an enMain Image:...
View ArticlePeacocking, social baggage and digital discovery
Publishers continue to tinker with their social media tactics to improve discovery of their digital content.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/peacock.jpg read more
View ArticlePublishers' new playground: social, mobile gaming
Media companies are finding innovative ways to repurpose content to tap into the growing popularity of mobile and social gaming. Executives from National Geographic Kids and Self share their...
View ArticleOur most popular stories of 2012
Our top 10 posts of 2012 (as measured by Google Analytics) crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation.Main Image:...
View ArticleHow publishers should prepare for Facebook's Graph Search
Facebook’s new Graph Search feature could be an invaluable tool for publishers.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/facebook-graph-search-icon.png read more
View ArticleUsing data to drive Facebook referrals
Webpaint CEO Ben Elowitz, in a post this week on AllThingsD, says the problem with data is Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/facebook-share.jpg read more
View Article3 ways to improve reader comments
Comments from anonymous readers can devolve into cesspools of mean-spirited, off-topic rants that derail any attempts at insightful feedback or civil interaction.Main Image:...
View Article13 for 2013: Our most popular posts
A look back at the publishing industry in 2013 revealed ongoing challenges but also several strands of optimism.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/2013_2.jpg read more
View Article
